In 2005, the company launched a mobile platform that was advertised on Orange World and Vodafone Live but still did not make a satisfactory return, so we piled all our resources into online bingo,”McCullogh had said at the time. “Focus was initially on soft games and bingo. In 2007, the company appointed a new CEO called Bob McCullogh who joined the firm in 2005 and the key reasons behind the subsequent and continued success of Virtue Fusion was because of fundamental decisions that were made around the time of his arrival. In 2010, the UK market had a backdrop that was worth in excess of half a billion pounds and Virtue Fusion had gradually capitalised on this over the years, building to become a 285 strong company in London, while also having expanded its reach to the Channel Islands.

Beginning with a team of five which included founder Al Haig Thomas, they adopted the focus of developing software for the highly promising online gaming market, having identified a promising niche.

Identifying an opportunity to provide disgruntled traditional players who had become disillusioned with the bingo hall format, the company aimed to bring a completely new experience to the masses, even with the goal of acquiring players who were fresh to the game.įounded just off Regent Street in London, in a small office, the company has really gone from strength to strength over the years as popularity has considerably increased. Virtue Fusion led what has been a successful transition into the digital world and with considerable ease as well. Responsible for powering sites across most of Europe in multiple territories, Virtue Fusion has almost an online stronghold of invulnerable bingo sites.Īn award winning company, Virtue Fusion has won the crown of Best Online Bingo Innovation, Best Bingo Software and Bingo Supplier of the Year awards on multiple occasions and as a result, is well revered in the industry by its competitors. Hosting the vast majority of Playtech’s bingo clients as well as the clients that it already had under its own purview, the Virtue Fusion network can consider itself a giant in the hall of online bingo fame. Even if it doesn’t, the attraction is there from a role reversal standpoint with more and more players joining its network on a daily basis. Virtue Fusion in its own right is a king of its industry, even without Playtech’s ownership, though from an online bingo perspective has always been primed to swallow up the market should it so wish.

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